Some data from relies

In the world annually have been produced about 230 thousand limousines. Almost half of this amount are produced by three German corporations and two-thirds sold outside Central Europe.

In doing so, demand for such machines depends not so much on short-term fluctuations, but on the emergence of attractive new products. In addition, clearly expanded and became heterogeneous by age and social status terms of buyers official sedans, and in the choice of models, as the marketing research, has become a crucial emotional factor.

With these findings largely coincide, and the results of a survey conducted earlier in the year to order Audi in Russia. Poll allowed the image to compare the characteristics of different brands of cars-"classmates" to determine the effectiveness of their advertising campaigns, to formulate the challenges ahead. In particular, it became clear that it is important for Audi to form the current owners of cars of this brand commitment brands. "We also saw that Russia needed to focus more on popular cars now sporting qualities - speed, power, manageability," - said the manager of public relations of Audi Anna Sverdlova.