In Austria created an anti-tobacco limousine

In Austria, launched a new tobacco company, calling to abandon nicotine tablets and plaster, because the most effective incentive to quit - it is their luxurious limousine.

The Austrian Institute for Research on Nicotine and pharmaceutical company Pfizer said that where no hope on help to combat smoking by guilt or appeals to preserve health, will operate a financial incentive. "Smoker does not want to hear that smoking is harmful, he already knows this - said Pfizer representative in Austria Robin Ramler. - A money usually cited among the three reasons why people are ready to quit. "

Luxury limousines will travel to Austria during the spring, vividly demonstrating smokers, what limousine they would buy if their money is not melted along with cigarette smoke.

The man who abandon smoking, will benefit not only their own health but also the wallet. It is anticipated that in the near future the price of cigarettes will increase to at least 10 euros per pack of cigarettes.