Luxury car manufacturer BMW India is launching a market study on the feasibility of a small car in the luxury segment. “We have not decided on our plans for small cars in India... but are conducting a study to analyze the market,” BMW India president Peter Kronschnabl said. “Our small cars cost Rs 10 lakh overseas. Importing them here will increase the price by more than 100%. We are not sure whether a small luxury car with such a pricing will work in India,” he added.
BMW directs to the top position in India in the luxury vehicle segment over the next 3 to 5 years and has concluded to focus on the Indian market. Company has no views of exporting the BMW 3 and BMW 5 series cars manufactured at its Chennai plant.
The company is also going to increase its dealerships to 12 by 2009, having opened a ninth dealer outlet in Pune in partnership with the Pune-based auto retailer Bavaria Motors. “There is a good potential for luxury cars in India. As the total car market in India was growing at 16%, luxury car market is growing at more than 50%.
There are close to 3 500 luxury cars in India now and 2008 will add almost 4,500 luxury cars in India. We predict to reach the top position in this booming market,” said Mr. Kronschnabl.
Luxury car manufacturer BMW India is launching a market study on the feasibility of a small car in the luxury segment. “We have not decided on our plans for small cars in 
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